From 9 to 12 June 2026, industry leaders, designers,developers, operators, and technology providers will gather in Hong Kong for IAAPAExpo Asia 2026, one of themost influential events in the global attractions and themed entertainmentsector.
Hosted at the Hong Kong Convention and Exhibition Centre(HKCEC), the expo is expected to attract thousands of professionals from acrossthe Asia Pacific region and beyond. The event provides a valuable platform fornetworking, education, and discovering the latest innovations shaping thefuture of visitor attractions and entertainment destinations.
For organisations involved in theme park development,museums, immersive experiences, family entertainment centres, water parks,resorts, and cultural attractions, IAAPA Expo Asia remains an essential eventfor understanding emerging trends and identifying new opportunities. Companiesseeking experienced partners for complex entertainment and attraction projectscan learn more about Zelpha’s capabilities at https://zelpha.com/about-us.
The International Association of Amusement Parks andAttractions (IAAPA) is the world’s leading trade association for theattractions industry. Founded in 1918, IAAPA supports professionals acrosstheme parks, water parks, zoos, aquariums, museums, resorts, familyentertainment centres, and location-based entertainment venues.
Through education programmes, industry research,networking opportunities, and global events, IAAPA helps drive innovation andprofessional development throughout the attractions sector.
Its annual expos are recognised as some of the mostimportant gatherings in the industry, bringing together decision-makers,operators, investors, designers, manufacturers, and suppliers from around theworld.
For the latest event information, exhibitor listings,educational sessions, and registration details, visit the official IAAPA website: https://iaapa.org/
Asia continues to be one of the fastest-growing marketsfor themed entertainment and visitor attractions. Significant investment acrossChina, Southeast Asia, Japan, South Korea, the Middle East, and other emergingmarkets is driving demand for innovative entertainment experiences anddestination developments.As competition for visitors intensifies, operators areincreasingly focused on delivering immersive experiences that combinestorytelling, technology, architecture, and operational excellence.IAAPA Expo Asia provides a unique opportunity to explorehow industry leaders are responding to these challenges and opportunities
• Attendees can expect:·
• Innovative ride and attraction technologies·
• Artificial intelligence and data-driven guestexperience solutions·
• Immersive media and interactive storytellingplatforms·
• Sustainable design and operational practices·
• Advanced safety and risk management systems·
• Guest engagement and revenue optimisation tools·
• New developments in themed entertainment andexperiential design
The event’s educational programme also offers valuableinsight into industry best practices, market trends, and future opportunities.
Hong Kong provides an ideal setting for IAAPA ExpoAsia. As a major international business hub and tourism destination, the cityoffers world-class infrastructure, excellent transport connections, and avibrant attractions sector.
The Hong Kong Convention and Exhibition Centre isconveniently located in Wan Chai and is easily accessible from Hong KongInternational Airport, major hotels, and commercial districts.
Visitors attending the expo may also take the opportunityto experience some of the region’s most successful attractions, including HongKong Disneyland and Ocean Park. These destinations continue to influenceattraction development and guest experience strategies throughout Asia.
For international visitors, IAAPA Expo Asia offers notonly valuable networking opportunities but also insight into one of the world’smost dynamic entertainment and tourism markets.
Artificial intelligence is rapidly transforming theattractions industry. From predictive maintenance and operational efficiency topersonalised guest journeys and intelligent queue management, AI is becoming anincreasingly important tool for attraction operators.
As guest expectations continue to evolve, attractions areleveraging technology to create more personalised, seamless, and engagingvisitor experiences.
Visitors today are looking for memorable experiencesrather than passive entertainment. As a result, immersive storytellingcontinues to play a central role in attraction design.
The integration of physical environments, digital media,interactive technology, and compelling narratives is helping operators createdeeper emotional connections with guests.
Sustainability remains a key priority across theentertainment and attractions sector. Developers and operators are increasinglyseeking environmentally responsible solutions that minimise impact whilemaintaining exceptional guest experiences.
This includes energy-efficient technologies, sustainablematerials, responsible construction practices, and long-term operationalstrategies.
Operators are increasingly investing in connectedsystems that integrate ticketing, guest services, mobile applications,operational management, analytics, and customer engagement into a unifiedplatform.
These technologies help improve efficiency while providingvaluable insights into visitor behaviour and preferences.
As attractions become more sophisticated, thesuccessful delivery of projects increasingly depends on close collaborationbetween designers, consultants, project managers, contractors, technologyproviders, and operators.
Modern entertainment destinations require expertise acrossmultiple disciplines, from creative development and technical coordination toconstruction management and operational planning.
This integrated approach helps ensure that ambitiousconcepts are translated into safe, functional, and memorable visitorexperiences.
At Zelpha, we understand that creating exceptionalvisitor experiences requires more than construction expertise. Successfulattractions demand the seamless integration of creative vision, technicaldelivery, project management, and operational understanding.
As a specialist design and build consultancy, we work withclients across themed entertainment, visitor attractions, museums, experientialinstallations, leisure destinations, and commercial developments. Learn moreabout our experience and approach at "about-us".
Our multidisciplinary team supports projects from conceptdevelopment through to delivery, helping clients bring ambitious ideas to lifewhile managing the complexities of modern attraction projects. Meet the peoplebehind our projects at "our team".
As the attractions industry continues to evolve, eventssuch as IAAPA Expo Asia provide valuable insight into the innovations,technologies, and partnerships shaping the future of entertainment destinationsworldwide.
IAAPA Expo Asia 2026 is set to showcase thetechnologies, ideas, and partnerships that will define the next generation ofattractions across Asia and beyond.
For developers, operators, investors, consultants, anddesigners, the event offers a valuable opportunity to explore emerging trends,connect with industry leaders, and gain insight into the future of themedentertainment and visitor experiences.
As guest expectations continue to rise and technologycontinues to evolve, the opportunities for innovation within the attractionsindustry have never been greater.
For anyone involved in creating memorable visitorexperiences, IAAPA Expo Asia 2026 is an event worth watching.
